Loss leader strategy. Sell something cheaply, but use that to sell your more expensive product/service to your existing “customers.”
Assumption of course is top quality/excellent service/your claims are true. Anything less, and this idea is a loser.
Loss leader strategy. Sell something cheaply, but use that to sell your more expensive product/service to your existing “customers.”
Assumption of course is top quality/excellent service/your claims are true. Anything less, and this idea is a loser.