Posts by e-Factory.

How to Incorporate RSS Feeds Into Webpages

By Mohan Potukuchi

Really Simple Syndication (RSS) is a simple format that can be used either to receive updated content or to send content from one’s website or blog. It’s simple to use, and various free resources are available on the Net. Simply put, RSS is just like newspapers receiving content from news agencies like AP, Reuters, UNI, etc. If you have an RSS feed on your webpage, you continue to get the latest content automatically, provided it is updated by the provider or source.

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High PageRank Domain Fraud

EF NOTE: This is for those among you who want to buy domains based on their Google PageRank (PR) ratings, and are willing to pay a premium for higher PRs. Shopping through registrars like GoDaddy and auction sites like eBay for good, clever and very marketable domains without regard to PR (and their higher prices) don’t have to be quite as worried about the “fraud” described here, but you may still want to use some of the really helpful domain checker tools mentioned in this very useful article.

By Jerry West

This article covers the rising rate of fraud in the industries of selling expired and used domains.

I recently purchased some good and seemingly well-established domains (they had good PageRanks) from a broker. However, when I “got them home” so to speak, they were far from what I thought I had purchased. In my investigation into this, it was clear the domains I had purchased — and many of the domains being sold today from brokers (especially on eBay) — are littered with fraud.

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An eBay Seller’s Do’s and Don’ts List

By Joy Fredrickson

eBay can be a fun and lucrative part or full time job. With the right tools and a lot of hard work you can be very successful selling products on eBay or other online auctions. I learned through mistakes. so I compiled a list of do’s and don’ts so that you’ll have an easier time getting set up and going with your eBay business.

Do research your item. Learn about the market and make sure it is hot before you buy a bunch of inventory. eBay has tools available for you to research products; you can find these in the seller section of their website. Remember that even though something sells well this month, it might not sell as well next month. Current research is the key; always keep your finger on the pulse of the online shopper.

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AdWords Advertising – How to Increase Your Quality Score in 4 Easy Steps

By Fabian Tan

Google AdWords’ Quality Score has often been a mystery to many online marketers. But many AdWords experts agree that there are three main components to achieving a high Quality Score and lowering your minimum cost per click — your ad copy, your clickthrough rates (CTR) and your landing page copy.

Here are four easy steps you can take to boost your Quality Score and get lower minimum costs per click:

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RSS Feeds – What are They and What are They For?

By Barbara White

RSS has been used for more than a decade, but has only recently become commonly used. It is used to provide headlines and summaries of information in a concise and standardized way in one place, without the inconvenience of visiting separate sites on the Internet.

RSS stands for Really Simple Syndication (although versions before RSS 2.0 were often recognized under various names). RSS feeds are written in a computer language called XML. This technology is what makes big news websites possible: RSS files are used to create a data feed which will transmit headlines, links or virtually any other piece of information to a channel viewer application, which is sometimes called a news reader.

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Basic eBay Seller Business Steps

By Mark A. Abrahams

Today one of the biggest challenges that you will face is to get targeted traffic to your website. This is what makes eBay so lucrative. It allows you to advertise in a marketplace where there are already a lot of highly targeted visitors that are ready to buy. Here are the steps you need to take to succeed with eBay.

1. Familiarize yourself with eBay and find hot markets.

This is a really important step that you need to do before you start selling. Read all the relevant documentation as it will explain to you how to get going.

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Profiting From eCommerce Affiliate Program Feeds

By Jerry Holliday

The attraction of owning affiliate ecommerce stores is pretty obvious to anyone looking to make money through affiliate programs. Firstly, you can have multiple categories, all creating an income. Then you actually have your own website whereby you can capture email addresses if you want and build your list. Then third, you have the benefit of search engine food for the spiders giving you organic search result traffic.

One mistake that many new affiliate store owners make is creating their affiliate stores themselves. They then usually end up spending large amounts of time trying to overcome technical problems they have no expertise in.

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A Secret You Must Understand About Affiliate Marketing and Traffic Exchanges

By William Hutchinson

Two industries that are often misunderstood are affiliate marketing and traffic exchanges. Let’s take a look at how you should use both to make more money online.

We could probably summarize this article in one sentence: When you use traffic exchanges, go for the lead as opposed to going for the sale. What we mean by that is promoting your affiliate marketing website is not the best way to utilize traffic exchanges.

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Drive Free Targeted Traffic From Search Engines With Keyword-Rich Domain Names

By Bryan Hufford

We are always looking for ways to increase traffic to our website for free. Did you know that some of the best, free, targeted search engine traffic can result just from your domain name alone? Domain names that are keyword rich or specific to your niche can result in higher rankings on the search engines. And higher rankings means more targeted traffic to your website, completely free.

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Give Your Customers Secure Credit Card Processing

By James Osterman

Though the numbers may vary from study to study, consumers are acutely aware of credit card fraud and identity theft. They read the same stories that you do, and they know that some people can struggle for months to clear a bogus charge.

But here is the key — those concerns have not slowed their passion for using their credit cards when they shop online. They know there might be a risk, but the upside to online shopping with a credit card outweighs their concerns.

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