By Fabian Tan
Google AdWords’ Quality Score has often been a mystery to many online marketers. But many AdWords experts agree that there are three main components to achieving a high Quality Score and lowering your minimum cost per click — your ad copy, your clickthrough rates (CTR) and your landing page copy.
Here are four easy steps you can take to boost your Quality Score and get lower minimum costs per click:
By Bryan Hufford
We are always looking for ways to increase traffic to our website for free. Did you know that some of the best, free, targeted search engine traffic can result just from your domain name alone? Domain names that are keyword rich or specific to your niche can result in higher rankings on the search engines. And higher rankings means more targeted traffic to your website, completely free.
By Joe Hunley
Banner ads are a very popular form of advertising on millions of websites . Blogs and websites are loaded with banners advertising any and every product you can imagine. The presence of so many banners would lead one to believe that this method of advertising is extremely effective. The reality is banner ads only average a 2 percent clickthrough rate, and clickthrough is the “bread and butter” of online advertising. Thought the 2 percent is not impressive, you can increase your ad returns by using them effectively.
By Matthew Giovanisci
With the popularity of Google AdWords, many businesses are turning to paying for top placement on search engines. This is a surefire way to get exposure, but who wants to pay all that money? I was paying about $5.00 a click for a swimming pool website in the winter! So I put together this short list of free advertising possibilities to market your website.
By Bryan Kress
Too many business owners are overlooking the opportunities that may arise from marketing over social networks. With the population of Internet users rising exponentially over the past few years, social marketing has become a very useful tool for most Web-based businesses, but not for small business owners. However, with most customers having a MySpace or Facebook account, why aren’t they utilizing these networks for a free way to market? The reason why this has been overlooked is due to the lack of knowledge on social marketing.
Add a P.S. section to the bottoms of ad copy. Damn things work.
From CAN-SPAM to filtering and bad lists, renting email lists for reputable B2B and B2C email marketing is tricky.
Special report from MarketingSherpa, free open access until April 10, 2007.
