By Denise T. Davis
If you are considering selling your small business, it will be important for you to evaluate your business in order to derive a reasonable asking price. Experts recommend that you assess the business from more than one angle in order to obtain an accurate picture of how much your business is worth.
Rules of Thumb Methodology
Begin by analyzing the history of your business to determine how much profit the business has been earning in excess of your own salary and benefits. Project future data based on your specific history, as well as general market trends to establish if the past is a fair representation of the future. This is typically known as “Rules of Thumb” methodology.
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Posted by e-Factory at 2:56 pm on April 14th, 2008.
Categories: Business Tips. Tags: formulas, pricing.
By Bryan Kress
Too many business owners are overlooking the opportunities that may arise from marketing over social networks. With the population of Internet users rising exponentially over the past few years, social marketing has become a very useful tool for most Web-based businesses, but not for small business owners. However, with most customers having a MySpace or Facebook account, why aren’t they utilizing these networks for a free way to market? The reason why this has been overlooked is due to the lack of knowledge on social marketing.
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Posted by e-Factory at 3:12 pm on April 12th, 2008.
Categories: Advertising & Marketing, Business Tips. Tags: social.
Your competitor’s selling something.
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Posted by e-Factory at 7:14 pm on April 19th, 2007.
Categories: Business Tips.
Your competition most probably has a guarantee. Beat it. And make it a selling point.
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Posted by e-Factory at 6:49 pm on April 19th, 2007.
Categories: Business Tips.
You probably know back-end product are often the most profitable. Cost and effort are low… your “customer” already knows you.
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Posted by e-Factory at 9:40 am on April 11th, 2007.
Categories: Business Tips.
Loss leader strategy. Sell something cheaply, but use that to sell your more expensive product/service to your existing “customers.”
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Posted by e-Factory at 9:27 am on April 11th, 2007.
Categories: Business Tips.
