By Fabian Tan
Google AdWords’ Quality Score has often been a mystery to many online marketers. But many AdWords experts agree that there are three main components to achieving a high Quality Score and lowering your minimum cost per click — your ad copy, your clickthrough rates (CTR) and your landing page copy.
Here are four easy steps you can take to boost your Quality Score and get lower minimum costs per click:
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Posted by e-Factory at 11:43 am on April 26th, 2008.
Categories: Advertising & Marketing, PPC. Tags: adwords, google.
By Steve DiGioia
The majority of searches worldwide are conducted on three major search engines: Google, Yahoo! and MSN.
The goal of the search engines is to provide the most relevant information to its users. It’s in the best interest of the search engines to be relevant because if the information returned is not, the Web user will use a different search engine. This is the primary way that Google has become the number 1 search engine. They have stressed quality of searches over anything else.
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Posted by e-Factory at 12:00 pm on April 21st, 2008.
Categories: SEO. Tags: google, msn, yahoo.
